Browsing by Subject "Conceptual framework"
Now showing items 1-2 of 2
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Modelling consumers' environmental responsibility and understanding of eco-labels: a conceptual framework for empirical research in Malaysia
(© 2014 Inderscience Enterprises Ltd., 2014)This paper aims to develop and propose an all-inclusive framework for assessing consumers' environmental responsibility and understanding of eco-labels. One of the preparatory issues regarding green marketing is to understand ... -
Rebranding strategy: a study on Savlon of ACI Ltd.
(BRAC University, 2016-06-05)The rebranding any existing it properly in a market is a very challenging task for any organization. All forms of organizations, big and small invest a significant amount of money and effort in the development and positioning ...